First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency isn’t optional. Having the right marketing tech stack is an absolute […]
New car prices start surging …
New car price increases in South Africa – which, surprisingly, have lagged the country’s rising inflation rate – are now surging. The latest TransUnion Vehicle Pricing Index released on Monday (5 December)) shows that the rate of increase in new vehicle prices accelerated to 6.8% in the third quarter of […]
Meet the New Unbounce Community—A Space to Connect, Learn, and Grow Smarter
We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew? Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, […]
3 Important Google Updates to Understand — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important types of search […]
12 Amazing Tactics to Protect Your Business From Ransomware – Business Tips & Advice
Ransomware is not something that only happens to other businesses. Ransomware is malicious software that criminals use to hold your computer, network, and data hostage, demanding payment from you to get them back. Ransomware is not science-fiction. It is becoming increasingly damaging for businesses around the world. Your business can’t […]
CouriersPlease CEO forecasts logistics industry challenges in 2023
The CEO of parcel delivery business CouriersPlease argues that despite the transportation and logistics sector’s potential for growth and success, external factors like inflation and supply chain disruptions this year have created a number of issues that must be tackled in 2023. CEO Richard Thame says: “In 2020 and 2021, […]
The Easiest Way to Mess-up Email Deliverability
For novice marketers, improving email deliverability refers to optimizing email subject lines, providing preference centers or email frequency options, and refining the opt-in process. While these efforts may seem like they’re getting your emails somewhere, these are just surface-level solutions. If you really want to improve your email deliverability, you […]
Top Strategies to Promote Your Writers’ Conference
If you’re hosting an upcoming writers’ conference, you need to make it stand out so that you get a large audience at the event. But for that, you’ll need to promote it with the right marketing mix. Here’s what that entails. A writers’ conference is an event where aspiring writers […]
Six Takeaways From Sir Richard Branson, Founder of Virgin Group
Last week, I had the extraordinary pleasure to sit down with Sir Richard Branson, Founder of The Virgin Group to discuss entrepreneurship, attitude, optimism, innovation – and space travel. Sir Richard is one of the most prolific serial entrepreneurs in the world, he holds many titles, not least: Guinness World […]
The How-Tos of Small Business Grants
If you’re starting a business, one of your biggest concerns is how to secure funding for your new venture. Even if you’re confident that funding sources like small business loans, crowdfunding, or investors may provide the venture capital you need, there’s an extra option. It is worth your time to […]