Ultimate Marketing Tech Stack for 2023

Ardell Cristy

First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency isn’t optional. Having the right marketing tech stack is an absolute […]

New car prices start surging …

Ardell Cristy

New car price increases in South Africa – which, surprisingly, have lagged the country’s rising inflation rate – are now surging. The latest TransUnion Vehicle Pricing Index released on Monday (5 December)) shows that the rate of increase in new vehicle prices accelerated to 6.8% in the third quarter of […]

The Easiest Way to Mess-up Email Deliverability

Ardell Cristy

For novice marketers, improving email deliverability refers to optimizing email subject lines, providing preference centers or email frequency options, and refining the opt-in process. While these efforts may seem like they’re getting your emails somewhere, these are just surface-level solutions. If you really want to improve your email deliverability, you […]

The How-Tos of Small Business Grants

Ardell Cristy

If you’re starting a business, one of your biggest concerns is how to secure funding for your new venture. Even if you’re confident that funding sources like small business loans, crowdfunding, or investors may provide the venture capital you need, there’s an extra option. It is worth your time to […]