Special: AMC Networks is strengthening its functionality marketing and advertising staff, advertising Sylvia George to EVP of the group, and including former Audacy, Showtime and MTV exec Brian Swarth as Senior Vice President of Subscriber Engagement and Merchandise Marketing and advertising.
George, who was promoted to EVP from her former SVP role, reports to Miquel Penella, president of streaming solutions for AMC Networks, and Swarth stories to George.
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The AMC Networks overall performance promoting team supports the company’s qualified streaming expert services, which at present provide far more than 9 million customers across AMC+, Acorn Tv set, Shudder, Sundance Now, ALLBLK and the newly obtained anime streaming services, HIDIVE. The group’s target is to be among 20 and 25 million full streaming subscribers by the conclusion of 2025.
“Performance marketing and advertising is a vital functionality as we look for to continue on to grow our portfolio of qualified streaming products and services and lengthen our situation as the globally chief in specific streaming,” Penella explained. “I have labored with Sylvia for lots of a long time and she is a proficient, innovative and highly analytical government who is the perfect chief for this really crucial workforce. We are delighted to recognize her contributions with this promotion and to welcome Brian as a new member of our business. He has an substantial historical past of function and accomplishment in this space with some incredibly recognized manufacturers and we look ahead to his contributions as he applies his abilities and working experience to our speedy-expanding qualified streaming organization.”
In advance of transferring to operate performance promoting, George served as basic supervisor of UMC (now ALLBLK) from 2018 to 2020. Prior to that she was president of U.S. distribution for RLJ Amusement, which was afterwards procured by AMC Networks. In this function she managed distribution, income and marketing and advertising throughout the Acorn Tv, ALLBLK and RLJE Films enterprises. Just before her function with RLJE, she oversaw product sales and internet marketing for Acorn Media prior to its order by RLJE.
Swarth was most just lately head of podcast promoting for Audacy’s podcast division, which involves Cadence13 and Pineapple Road Studios, and beforehand spent much more than a 10 years with Showtime and MTV in senior digital marketing and advertising and functions roles. Swarth started his vocation in interactive advertising and marketing at Warner Bros.
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