If you’re hosting an upcoming writers’ conference, you need to make it stand out so that you get a large audience at the event. But for that, you’ll need to promote it with the right marketing mix. Here’s what that entails. A writers’ conference is an event where aspiring writers […]
Ardell Cristy
Six Takeaways From Sir Richard Branson, Founder of Virgin Group
Last week, I had the extraordinary pleasure to sit down with Sir Richard Branson, Founder of The Virgin Group to discuss entrepreneurship, attitude, optimism, innovation – and space travel. Sir Richard is one of the most prolific serial entrepreneurs in the world, he holds many titles, not least: Guinness World […]
The How-Tos of Small Business Grants
If you’re starting a business, one of your biggest concerns is how to secure funding for your new venture. Even if you’re confident that funding sources like small business loans, crowdfunding, or investors may provide the venture capital you need, there’s an extra option. It is worth your time to […]
Fortnite Chapter 4 debuts with Unreal Engine 5.1
Did you miss a session from GamesBeat Summit Next 2022? All sessions are now available for viewing in our on-demand library. Click here to start watching. Fornite Battle Royale Chapter 4 arrived today and it makes use of Unreal Engine 5.1, Epic Games announced. The debut shows how tightly Epic […]
Need a productivity boost? Try changing your environment
Switch it up The nature of office work changed drastically in 2020 due to necessity. And, for some, that temporary work-from-home situation became a full-time reality. However, with 65% of American workers stating their preference for a flexible working situation, it’s largely been a welcome change to the pre-COVID in-office […]
Load shedding is not ‘normal’
Economists, investment advisors, the South African Reserve Bank, Statistics SA, market commentators and the general public all bemoan the impact of load shedding on the economy. The difficulties in trying to operate without electricity for hours on end, day after day, can only be appreciated when talking to business owners […]
How to Use Google’s Business Messages to Improve Customer Service
Customer service is essential to companies, especially when taking custom orders. If a customer emails you and asks you a question, you can’t just ignore it. You have to respond, even if it takes a while. In the past, this meant you could spend hours typing out long emails at […]
Channel99 will help marketers measure the performance of channels and vendors
Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can measure not just the activity driven by marketing channels and the vendors that power them (i.e. LinkedIn and Facebook in the social media […]
Putting the ‘Digital Version of You’ to work
Posted by Adam Franklin Who’s got the better work ethic in your business… ‘You’ (ie. in real life) or the ‘digital version of you’ (ie. online)? I posed this question at the recent AREC conference. If most of your prospecting, marketing and lead generation activity is conducted in “real life” […]
3 Ways to Build Site Traffic by Boosting Your Social Media Presence
It’s no secret that Covid-19’s global push for widescale digitalization has changed the future of marketing. From an eCommerce boom to new site traffic highs, there have never been as many potential sales leads to pick from, and it has never been harder to grab their attention. In a consumer-dominated […]