Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can measure not just the activity driven by marketing channels and the vendors that power them (i.e. LinkedIn and Facebook in the social media […]
Ardell Cristy
Putting the ‘Digital Version of You’ to work
Posted by Adam Franklin Who’s got the better work ethic in your business… ‘You’ (ie. in real life) or the ‘digital version of you’ (ie. online)? I posed this question at the recent AREC conference. If most of your prospecting, marketing and lead generation activity is conducted in “real life” […]
3 Ways to Build Site Traffic by Boosting Your Social Media Presence
It’s no secret that Covid-19’s global push for widescale digitalization has changed the future of marketing. From an eCommerce boom to new site traffic highs, there have never been as many potential sales leads to pick from, and it has never been harder to grab their attention. In a consumer-dominated […]
How To Develop Buyer Personas: A Crash Course
Facebook Twitter LinkedIn I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started, identify whom you will market […]
Sam Bankman-Fried is speaking out about FTX’s fall against his lawyers’ wishes : NPR
Andrew Ross Sorkin speaks with FTX founder Sam Bankman-Fried during the New York Times DealBook Summit in the Appel Room at the Jazz At Lincoln Center on November 30, 2022 in New York City. Michael M. Santiago/Getty Images hide caption toggle caption Michael M. Santiago/Getty Images Andrew Ross Sorkin speaks […]
when process eats away at culture
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organisational rule.. But when we assess the current state of any marketing organisation, which is the first stage of most of our engagements, we often discover that there’s something else eating away at culture. […]
WaPo Opinion names six to leadership team
The following excerpt was sent out: Washington Post Opinion Editor David Shipley named new leaders in the opinion section, promoting and introducing key roles helping to drive the evolution of one of the industry’s most innovative opinions departments. The opinion section will now have four deputy opinion editors with new […]
Above the Fold vs. Below the Fold: Does it Matter in [2022]
![Above the Fold vs. Below the Fold: Does it Matter in [2022]](https://bodycast.xyz/wp-content/uploads/2022/12/Above-the-Fold-vs-Below-the-Fold-Does-it-Matter.webp.webp)
You may have heard or read the term “above the fold” and “below the fold” regarding website design. When you look at your website, it might not be obvious that there is a fold. Believe it or not, your website does have a fold, and being aware of it is […]
FTX and the Problem of Unchecked Founder Power
Startup founders typically face a fundamental tradeoff: They can grow the company, increasing its value and the value of their shares, but to do so they must give up some control. Or, they can keep control, at the expense of growth. That tradeoff exists for good reason: Investors who supply […]
Important Facts You Should Know about Email Marketing
Email marketing has significant benefits since it effectively enhances customer engagement. When executed correctly, a newsletter is an affordable, quick, and easy way to inform and excite clients about new product launches or promotions. Here we introduce some possible advantages of email marketing and 4 B2B email marketing templates you […]