Unemployment has been one of the main problems of Kenyan youth for many years. Add this to the dire effects of COVID-19 to the country’s economy worsening the situation for job seekers as many companies have been downsizing their workforce to stay afloat. However, there seem to be a crop […]
Ardell Cristy
Corporate A.I. Helping Students Cheat?
“The academic world is one of fierce competition. Students are under immense pressure to succeed, and the pressure only intensifies as they move closer to graduation. In this context, it’s no surprise that some students resort to academic misconduct in order to get ahead. Unfortunately, there are companies that are […]
Hit It & Quit It with Brooke Daniels, Melanie Greenough, & Scott J. Miller » Succeed As Your Own Boss
Brooke Daniels has over a decade of experience in tech startups and venture capital, and she’s the director of Salesforce Ventures and CEO of Daniels + Co., a business strategy firm supporting entrepreneurs focused on maximizing profit and scalability. Brooke’s passion is supporting entrepreneurs and stemming business failure with a […]
How to foster creativity and innovation by slowing down, reducing distractions, and single-tasking
My dear friend, Elisa Camahort and author of Roadmap for Revolutionaries, invited me to speak at the 2022 Rise conference organized by PBWC, the Professional BusinessWomen of California. When we explored all the trends converging that affect business professionals heading into the next year, we decided to focus on the […]
Connected TV (CTV) Advertising Is On The Rise
WITH SKYROCKETING CPMS ON FACEBOOK & INSTAGRAM, MORE BRANDS ARE TURNING TO CTV This week we’re wrapping up our three-part series on alternatives to Facebook and Google for Q4. Connected TV (CTV) advertising is becoming increasingly popular with brands looking to make the most of their ad spends, and the […]
I Couldn’t Afford My First Employee, But Hiring Her Helped Me Grow a Million-Dollar Business
Like many small business owners, I launched my boutique as a one-woman show. The Flourish Market was just a fashion truck at the time, so it was manageable for me—and eventually some hourly staff—to take it to events, ship online orders, and market the burgeoning business. When we opened our […]
14 Big Ideas From the Last Year of Side Hustle Show Guests
A side hustle is not only an opportunity to earn extra money but also a key to escaping the 9-to-5 grind. But launching a side hustle is not easy — just ask the many amazing guests who’ve been on the show! More often than not, solopreneurs’ business trajectories are a […]
B2B Marketers on the Move: Celebrating Top Marketing Talent in New Leadership Roles
As B2B marketers around the world embrace the holiday season and the push to 2023, the B2B marketing industry continues to offer growth and shifts that sometimes happen so fast that they are difficult to fully appreciate. For more than two decades, TopRank Marketing has been honored to help a […]
Six local link-building tactics for small businesses
According to a study by Moz, backlinks are essential for local packs and localized organic ranking factors, in summary, it’s the backbone of any successful SEO campaign. Unlike general link-building tactics, location has more impact on local link-building. Therefore, you need to get links from local sites which have locational […]
Google Business Optimizations and Local SEO Priorities
Google Business optimization should be a high priority for Local SEO. While this seems like something that would only apply to local businesses, that’s not entirely true. It’s important that you have your entities fully optimized, whether it be in the knowledge panel, in the Google Business Profile, or on […]