Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics! But […]
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Key Factors To Consider When Hiring A B2B Market Research Company
When it comes to making business decisions, data is key. Market research is one way to collect data, and when you’re looking to hire a market research company such as Adience market research company, there are a few things you need to keep in mind. So whether you’re looking for […]
No sales pitch required – The Joy of Business
Many of my clients hate the idea of doing a sales pitch. They’d rather jump into a pit of spiders than start cold calling for leads. But I think there’s a better way of getting your business in front of the right people. I call this my ‘no sales pitch […]
Top 3 Real-Life Outdoor Applications of PVC Board Signs
PVC board signs have become increasingly popular in recent times. These are made of materials with high-impact resistance and excellent weathering properties. Besides, these are also excellent choices for real estate, construction, and outdoor event signage. It is a durable material that can withstand extreme weather conditions, making it an […]
A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer. With so many touchpoints, it is difficult to […]
How to Make Your Blog Part of Your Search-Driven Sales Funnel
The majority of business sites have blogs that are updated on a semi-regular basis. But very few of those blogs have a well-defined buying journey a reader could take should they land on a blog post with a buying intent. In most cases, blogs have very little planning behind them. […]
Why You Need Strategy » Succeed As Your Own Boss
We’re quickly approaching the end of 2022, so now is a great time to start thinking about your small business strategy for the new year. To support you, I’ll be sharing a three-part series to help you develop a solid small business strategy so you can grow your business in […]
How to Create Evergreen Content That Generates Traffic to Your Site
Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal […]
What Is The Future Of Virtual Events?
Reading Time: 7 minutes The virtual event industry exploded during the pandemic. Like grocery delivery and home exercise equipment, sudden global lockdowns drove unprecedented need, and innovation, for pushing once in-person events online. But as lockdowns and restrictions eased, venues and businesses gradually returned to being able to meet together […]
Why you need an organizational AI ethics committee to do AI right
Check out the on-demand sessions from the Low-Code/No-Code Summit to learn how to successfully innovate and achieve efficiency by upskilling and scaling citizen developers. Watch now. Artificial intelligence (AI) may still feel a bit futuristic to many, but the average consumer would be surprised at where AI can be found. […]