The World Cup in Qatar has become a political lightning rod, so it comes as no surprise that soccer fans’ sartorial style has sparked controversy. Forget your classic soccer jerseys – the streets of Doha have been transformed into a chaotic runway show in terms of fashion. Visitors from around the world […]
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Dragons’ Den: Steven’s ultimatum, S19, Ep 14
By Dom Walbanke on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs There was an eclectic mix of propositions for all seasons in this season finale, but would the dragons part with their cash? First up the lift was a pumped-up David Hellard. “We’re all […]
Data-Driven Marketing: Keeping and Maintaining Data That Matters
By Karla Sanders, Engagement Manager at Heinz Marketing As B2B marketers, we often hear how vital customer data is and how data is king. We all hold personalization and data-driven campaigns to a high standard. The risk of “bad data” disrupting our marketing initiatives, muddying our reports, and obscuring our […]
Q4 Marketing Deep Dive | Fidelitas Podcast
In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams and Jon shares why he’s not worried that AI will steal jobs from […]
5 Examples of Fabulous Email Footers
7 minute read time Campaign Monitor – Apr 21, 2022 When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy, as well as including compelling images. Don’t […]
Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a very good thing under all circumstances, but particularly beneficial in times when most companies are not doing so well financially. There is a sharper focus on […]
New Zealand plans law to require Facebook, Google to pay for news
The New Zealand government said it will introduce a law that will require big online digital companies such as Alphabet Inc’s Google and Meta Platforms Inc to pay New Zealand media companies for the local news content that appears on their feeds. Minister of Broadcasting Willie Jackson said in a […]
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
The benefits of LinkedIn company pages
Unsure whether your company needs a LinkedIn company page? We’ve outlined what they are and their benefits, as well as our top tips to make your LinkedIn company page a success. LinkedIn is the world’s largest professional network with more than 830 million users around the world. It’s primarily a […]
Royal Bank of Canada’s HSBC Canada deal likely to face scrutiny, (NYSE:RY)
JHVEPhoto Royal Bank of Canada’s (NYSE:RY) proposed C$13.5B acquisition of HSBC’s (NYSE:HSBC) Canada operations, is the biggest Canadian bank deal in years. That alone is likely to have Canadian regulators looking closely at the deal in a country where the banking industry is already highly concentrated and RBC is its […]