Hundreds of organisations are nonetheless applying Google Analytics Universal – but if you have not heard, it is on its way out. In July 2023, it will formally retire and quit processing new hits. And that usually means now is the time to begin investigating and utilizing some thing new. Here are the finest alternatives to try out out.
#1 – Google Analytics 4
Love Google also a lot to say goodbye? Nicely, then acquire a glance at their upcoming generation tool – Google Analytics 4. It is not 100% ideal, but what is? Here’s a breakdown of what this program presents.
How is it distinctive to Google Analytics Universal?
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It’s confirmed free of charge permanently
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Far more privateness-focussed
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Common Info Protection Regulation (GDPR) compliant
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Has new adverts features like reporting time (conversion and interaction), attribution modelling, and touchpoints for conversion paths
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Simple to install
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Enhanced shopper journey and engagement monitoring
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Easy aims and gatherings set up
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Extra potent audiences








There is a new interface and reporting, but there are lots of common options also. The key downside (to some) is the target on privacy – which is critical for buyers but does have an effect on the data you can collect.
#2 – Piwik Pro
This option is about as close as you can get to Google Analytics Universal outdoors of Google platforms them selves.
Here’s what we like about it
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It has a cost-free edition
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Has simple, easy reports
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Easy to put in
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And has a crafted-in cookie consent perform
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Integrates well with some third-party applications/applications





The downside is that if you’re managing a bigger web-site – primarily an e-commerce web-site – you will want to use the compensated variation. There are also considerably much less organisations employing this system, so there is fewer documentation/troubleshooting data/forums all over it.
#3 – Matomo
This open-source analytics resource is terrific if you want to aid info privacy or host your internet websites on-premises.
Why it’s a very good solution
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Solid aim on privateness
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100% facts ownership in your palms
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Great web analytics, conversion optimisation, and tag manager
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Fantastic customer profiles
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Quick to set up





The drawbacks are that there are fees included – 19 Euro a thirty day period. It’s lacking some handy options that GA4 delivers like heat maps, A/B screening, and multichannel attribution, all of which GAU did not have either. In addition, proudly owning all the information when it’s on your server does need charges and technical skills.
#4 – Mixpanel
This is a common products analytics platform that lets you observe and analyse how and why end users are interacting with your web page. It at present has about 7,000 end users all over the world.
Why choose this system?
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Strong behavioural analytics
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Concentrate on data science
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Superior identity administration
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See how folks interact with your solutions
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Strong information governance
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Effortless to evaluate the achievements of launches and strategies






So, what are the drawbacks? Very well, there is a limited cost-free approach but the actual value comes in the better, paid tiers of the platform, which run from US$89 upwards. Even though it’s superior for unique campaign metrics, it doesn’t genuinely solve concerns about occasion tracking, and it involves a great deal of guide monitoring to use effectively, which is admin intensive.
Enable us take care of your analytics – so you can travel benefits
Electronic Freak is a holistic electronic marketing agency based mostly in Melbourne that is all about no-fuss, no-inconvenience final results. We’re not here to notify you what you want to hear – we’re below to enable you become the brand name your audience wishes you to be. With social media, internet site enhancement, inbound advertising and marketing, and analytics experience, we’re below to assist your company glow.