Many of my clients hate the idea of doing a sales pitch. They’d rather jump into a pit of spiders than start cold calling for leads. But I think there’s a better way of getting your business in front of the right people. I call this my ‘no sales pitch […]
Top 3 Real-Life Outdoor Applications of PVC Board Signs
PVC board signs have become increasingly popular in recent times. These are made of materials with high-impact resistance and excellent weathering properties. Besides, these are also excellent choices for real estate, construction, and outdoor event signage. It is a durable material that can withstand extreme weather conditions, making it an […]
Milestone Messaging: what is it and how to use it in SaaS marketing?
Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends. While you can easily navigate your product and experience its value, your customers usually need a little nudge to discover all the treasures — essential and […]
Key Pakistan Market Stats and Economic Indicators – Mettis Global Link
Market Data and Economic Indicators Weekly Performance 2-Dec-22 25-Nov-22 PKR InterBank 223.69 223.94 KSE100 Index 42,150.10 42,936.73 Avg Daily Volume (KSE-100) 72,385,893 69,046,934 Gold (Karachi) Rs/10 gm 24 Kt 129,283 126,431 KIBOR 6M 17 15.9 10Y PIB 13.50 12.91 EUR 1.05190 1.04005 GBP 1.22707 1.20870 CHF 0.93825 0.94605 JPY […]
A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer. With so many touchpoints, it is difficult to […]
How to Make Your Blog Part of Your Search-Driven Sales Funnel
The majority of business sites have blogs that are updated on a semi-regular basis. But very few of those blogs have a well-defined buying journey a reader could take should they land on a blog post with a buying intent. In most cases, blogs have very little planning behind them. […]
Data-Driven Marketing: Keeping and Maintaining Data That Matters
By Karla Sanders, Engagement Manager at Heinz Marketing As B2B marketers, we often hear how vital customer data is and how data is king. We all hold personalization and data-driven campaigns to a high standard. The risk of “bad data” disrupting our marketing initiatives, muddying our reports, and obscuring our […]
Why You Need Strategy » Succeed As Your Own Boss
We’re quickly approaching the end of 2022, so now is a great time to start thinking about your small business strategy for the new year. To support you, I’ll be sharing a three-part series to help you develop a solid small business strategy so you can grow your business in […]
Q4 Marketing Deep Dive | Fidelitas Podcast
In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams and Jon shares why he’s not worried that AI will steal jobs from […]
Social Media Trends to Watch in 2023, Shoppable YouTube Ads and more!
As November draws to a close and the weather grows ever colder, Canadians brace themselves for the start of winter. The calendar says winter doesn’t truly begin until closer to the end of December, but we know better than that. Fortunately, November also brought some fun things with it – […]