The demise of the cookie as we know it may have been given yet another stay of execution by Google, but let there be no doubt: its end is coming. Yet, people are still underprepared: one recent study of 500 CMOs in the UK and US suggests that nearly 50 […]
What Does Collagen Have to Do with Your Business? –
I know many of you are probably asking what a business blog is doing talking about collagen. So, let me tell you! As business leaders, we tend to focus so intently on our business, especially when we are facing the challenges brought about by COVID, that we forget about one […]
How To Refresh Old Content
Why You Should Refresh Old Content Better Rankings and Organic Traffic As you keep adding new content to your blog, the old content moves down the archive. This means less link equity flowing to those pages, which consequently results in declining rankings. Refreshing content (and especially republishing it to a […]
How To Make Email Marketing Work for Your Small Business or Non-Profit
Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know. Email marketing is one of the most cost-effective tools you can use to communicate with your customers, clients, or membership groups. According to […]
Freight Factoring for Trucking Companies (2022): Guide
What is Factoring? Many businesses across various industries use factoring, sometimes called invoice factoring or accounts receivable factoring. But factoring is most common in the trucking and freight industry. You might see it called trucking factoring, freight factoring, or truckload factoring. Trucking factoring is a process where you turn unpaid […]
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
The benefits of LinkedIn company pages
Unsure whether your company needs a LinkedIn company page? We’ve outlined what they are and their benefits, as well as our top tips to make your LinkedIn company page a success. LinkedIn is the world’s largest professional network with more than 830 million users around the world. It’s primarily a […]
Why marketing consultants in Melbourne are winning globally
What that tells me about marketing consultants in Melbourne is that they take seriously the fact that businesses will be 414 percent more likely to achieve their marketing goals with a documented marketing strategy in place. This emphasis on marketing strategy lends itself to ensuring that marketing consultants use evidence-based […]
Rethinking Retirement for Lower Real Rates of Return
The recent research paper, “Long-run Trends in Long-maturity Real Rates 1311-2021,” from economists Kenneth S. Rogoff, Barbara Rossi and Paul Schmelzing shares a fascinating observation: Over the last seven centuries, long-term interest rates have trended down at a slow, steady, pace. The research provides economists and policy makers with new […]
A Huge Potential for Small Businesses
Referral marketing for small businesses differs from large corporations’ classic referral marketing campaigns. Although referral marketing has proven successful for all sizes of businesses and in all industries, there are several advantages and disadvantages for small businesses, which we will discuss today. What is Referral Marketing? When a business gets […]