Exceptional: Casey Benesch, a former Netflix executive who aided develop up the streaming giant’s stature in comedy, is shifting to rival Prime Video to head up comedy promoting.
The transfer was announced internally by Ukonwa Ojo, global main marketing officer for Prime Video clip and Amazon Studios. Benesch will report to Ojo when he starts his new job future week.
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At Netflix, Benesch was director of comedy advertising and marketing, creating campaigns throughout 190 international locations for unique specials and series. He helped spearhead the growth of the initial “Netflix is a Joke” brand marketing campaign and also acquire the wry voices of the company’s several social media channels.
In advance of Netflix, Benesch was VP of Innovative Marketing and advertising at Humorous or Die. He led a staff that developed and produced initial content with various studios and networks, and throughout a variety of platforms. He earlier held internet marketing posts at CAA, Deutsch LA and Saatchi & Saatchi LA.
“I am excited to see where by Casey – and his passion for comedy – requires us!” Ojo wrote in a staff note.
Amazon has been in the streaming match as extensive as Netflix, owning released its to start with Primary originals about a 10 years ago. Comedy has often been part of its repertoire in some manner, but in conditions of stand-up Netflix has been much more intense, shelling out extensive sums to big-name talent like Dave Chappelle, Chris Rock and other people. The corporation also commenced a stay competition underneath the Netflix is a Joke banner, with this year’s 10-day version wrapping last month.
Primary Online video this calendar year has scored on the comedy entrance with a new year of The Young ones in the Corridor as well as a docuseries about the Canadian troupe.
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