Putting in significant thoughts on your Search Engine Optimization would be able to immensely help you rank up in all of the search engines and help other people find you. Your web design affects that as well. The web design solution for business is by hiring a web design company to help you with that specific aspect of your website. You need to have natural traffic come into your website, that should be your goal. So, here is the significance of SEO in web design.
What is SEO in Web design?
Search Engine Optimization (SEO) is the aspect in web design and web development that would actually help bring in more people to your site and make you more discoverable. Web design is the visual and aesthetic side of things, while search engine optimization is the more technical side. This includes the organization, design, content production, and marketing of your business.
Here are the general phases of Search Engine Optimization:
- Research about your competitors, your company’s current state, and search for more keywords that you could use for your website.
- Planning and strategizing handling all of the content that you would put out, link building to your site and other websites, social media, and technical implementations.
- Once you are done planning, it’s time to implement all of the strategies that you have planned out.
- Implementing is not the last step, once you are done implementing it, you have to monitor them and see what is working and what is not.
- Assessment is next, where you would summarize what strategies are working for you and strategies you have to change or stop.
- Lastly, you have to do maintenance. Handle all of the problems you have in your website.
Reasons SEO is Important for Web Design
1. Putting the users first
When you are designing your website, you have to remember to put the experience of the user first. You have to make sure that they have the best experience when they are visiting your site since they bring in so much more traffic, engagement, and they are the ones who are making the purchase.
Mobile phones are usually the main avenue for people in searching for products and services, so ensuring that your website would be able to work properly on phones would be something that you have to do. When they notice that your website is not mobile-friendly, instead of buying or looking into your website further, visitors are going to click out. So your web design would help in your search engine optimization.
When you are designing your website, putting in SEO would help balance your whole design because if you don’t do it properly, then Google would not pick up on your site and categorize it as “spammy.” You have to put out original content while keeping it organized to make it appealing visually to the audience.
SEO Tips for Website Design
When you are using permalinks, you have to shorten it and remember that you have to use hyphens instead of underscores because other search engines look at underscores as an extension of the world. Confusing the search engine and going against the algorithm is something you should not do.
2. Titles and Meta tags
Titles and interesting meta tags are something that draws other people into clicking your content. If you have an eye-catching title, people would be curious and check out your content and help you in optimizing your pages, ranking you higher in the search engine rankings.
Keywords are important to help people find your website and content organically but if you keep pushing on keywords without making sure that it sounds natural. If you add a random keyword at a content that has nothing to do with the keyword itself, then it would not come up in search engines so you have to avoid using keywords that don’t fit, and adding phone numbers and geographic information in places that would make it look awkward.
4. Alt tags
When you have images on your website, you have to make sure that you optimize them with alt tags. Not only does it help when the photo does not load to let the reader know what they are looking at, but computers only read words, so adding alt tags would be able to help search engines know what photo you posted and help you rank so much higher in the search engine rankings.
5. Avoid duplicating your content
Putting out unique content would help people be more interested in the content that you are putting out on the internet. You need to check your website and make sure that all of your URLs have unique content in them and it’s something that you have already posted.
Getting in organic links and aiming to rank higher in the search engines would be able to help your website and your business boom since it would be more discoverable to everyone who might be interested in the products or services that you are offering.